How much does an AI chatbot cost for a business?

Short answer first: an AI chatbot for a business costs between EUR 29 and EUR 749 per month on our plans, and the number depends on how many conversations you handle and what the bot needs to do. Starter is EUR 29 per month, Standard EUR 79, Pro EUR 249 and Business EUR 749, with a 12% saving if you pay annually. Enterprise is quoted individually. That is the whole price list, with nothing hidden behind it. The rest of this article covers what drives the price up or down, what counts as a message, how much top-ups cost, what happens when your quota runs out, and how billing works.

The plans at a glance

• Starter, EUR 29 per month (EUR 25 per month billed annually, EUR 306 per year): 300 messages, 1 bot, up to 100 website pages in the knowledge base.
• Standard, EUR 79 per month (EUR 69 per month billed annually, EUR 835 per year): 1,200 messages, 2 bots, 50 SMS, up to 1,000 pages.
• Pro, EUR 249 per month (EUR 219 per month billed annually, EUR 2,630 per year): 5,000 messages, 200 voice minutes, 5 bots, 200 SMS, up to 2,000 pages.
• Business, EUR 749 per month (EUR 659 per month billed annually, EUR 7,910 per year): 15,000 messages, 1,000 voice minutes, 15 bots, 500 SMS, up to 5,000 pages.
• Enterprise: on request.

The trial runs for 7 days and does not ask for a card. The full side-by-side view lives on the pricing page.

What drives the price

Message volume

This is the biggest single factor. Starter covers 300 messages a month, which is roughly ten a day. Standard covers 1,200, so about forty a day. Pro covers 5,000 and Business 15,000. When you estimate your own volume, look at how many inquiries you currently get by email and through your contact form, then count on more than that. Asking a question in a chat window takes less effort than writing an email, so people ask things they would never send you.

Channels

Website chat works on every plan. Social channels (WhatsApp, Messenger, Instagram, Viber, Telegram) and taking orders inside a conversation start from the Standard plan. One cost here is not ours and is worth knowing upfront: a Viber business account costs around EUR 100 per month paid to Viber, regardless of which plan you are on with us. Messenger, Instagram and WhatsApp are connected by signing in with your company Facebook account, with no extra monthly fee on our side. If you sell online, the bot can also take an order on those channels, which we cover on the AI for e-commerce page.

Voice

Voice minutes are included in Pro (200 minutes) and Business (1,000 minutes). A 200 minute pack costs EUR 50 as a one-off purchase, and extra minutes beyond a pack are EUR 0.25 each.

It is worth being precise about what voice means here. It is a microphone button inside the chat window on your website, and your site needs to run over https. The voice agent does not take or place phone calls, it has no phone number of its own, and it does not replace your phone system. Phone calls are in preparation and we will announce them when they are ready. On WhatsApp, Messenger, Instagram and Viber the bot is text only.

By voice, a visitor can get answers from your knowledge base, check available slots, book an appointment, hear your service list with prices, and get details from a page on your site. Voice does not handle placing orders, order status or cancellation, payment links, stock checks, or canceling or rescheduling an existing appointment. All of that goes through text chat. There is more detail on the AI voice agent page.

Appointment booking

This is worth stating plainly, so there is no confusion: appointment booking only works on Pro and Business. On Starter and Standard it can be added, but as a EUR 79 per month add-on. So a clinic on Standard pays 79 plus 79, that is EUR 158 a month, and for that gets 1,200 messages and no voice minutes. Pro is EUR 249 but includes 5,000 messages, 200 voice minutes and five bots. If booking is the core of your business rather than a side feature, the numbers usually favor Pro.

Number of bots and branding

Starter includes one bot, Standard two, Pro five, Business fifteen. Each additional bot is EUR 29 per month on any plan. Chat without our signature line is included on Pro and Business, and is a EUR 29 per month add-on on the lower plans.

What counts as a message

A message is consumed by something the visitor does, not by your own work in the admin panel. Specifically:

• a visitor question in website chat,
• a message arriving from WhatsApp, Messenger or Instagram,
• each visitor turn in a voice conversation,
• a completed form inside the chat, such as a booking, a callback request or an order.

In practice, a conversation where a customer asks five questions and then leaves their details uses six messages, not one. So when you translate a quota into conversations, divide by four or five.

Plan comparison table

Enterprise is agreed case by case, for when even the Business quotas are not enough.

Top-up prices and when the quota arrives

If you run out of messages mid-month, top-ups are EUR 0.05 per message:

• 50 messages = EUR 2.50
• 100 messages = EUR 5
• 200 messages = EUR 10
• 500 messages = EUR 25

For voice, a 200 minute pack is EUR 50 one-off, and an extra minute is EUR 0.25.

One detail matters more than the price itself. A top-up creates an invoice with a 7 day payment term, and the quota is added once the payment is confirmed, not the second you click. There is no card on file and no instant activation. Plan top-ups ahead of time rather than at zero, especially before a weekend or a holiday.

What happens when the quota runs out

When messages run out, the bot stops answering new questions. There is no automatic billing above your quota, so you will never get an invoice for an overage you did not ask for, and nothing silently upgrades you to a more expensive plan. The trade-off is that you need to keep an eye on usage during the month if your traffic is seasonal.

Billing: company invoice, bank transfer, no cards

Billing is an invoice issued to your company, paid by bank transfer. There is no payment processor, you never enter card details, and nothing is charged automatically each month. The same applies to monthly plans, annual plans and top-ups. Every item has its own invoice, which keeps accounting simple.

The trial is 7 days and needs no card

Seven days is enough to connect your site, let the bot handle real traffic and see what people actually ask. The most useful thing you can do with the trial is not to test it yourself, but to put it in front of visitors and then read the conversations and the list of questions the bot could not answer. That list shows you exactly what is missing from your content.

What is included at no extra cost

Installation is one line of code on your site, and Messenger, Instagram and WhatsApp are connected by signing in with your company Facebook account. The bot learns from content you already have: website pages, PDF documents, spreadsheets, and your own questions and answers.

It is worth knowing how the bot avoids making things up, since that is a common worry. Your content is split into smaller pieces and stored in a database kept separate for each company. For every question, the bot searches your content first and answers from what it found. Its rules forbid claiming anything it did not find, and when it does not know, it says so and offers a contact or a callback. Your own instructions sit at the end of those rules, because when instructions conflict the model follows the one closest to the end, which means you genuinely control your bot's tone and limits.

In the admin panel you see every conversation, a list of unresolved questions and how answer confidence moves over time. A nightly check flags documents that were read badly, such as a scanned PDF or a file in a font without local characters, because the bot finds very little in files like that.

Integrations include WooCommerce and Shopify (products, prices, stock), Google Calendar, Google Sheets and Google Docs. REST API access and automatic notifications to your own systems are available from the Pro plan.

Which plan fits which business

Starter, EUR 29

A smaller site, one bot, around ten questions a day. Good for cutting down repeat questions by phone and email, without social channels and without booking.

Standard, EUR 79

The first plan with WhatsApp, Messenger, Instagram and in-chat orders. The natural choice for online shops and for companies whose inquiries mostly arrive through social media. If you also need booking, add the EUR 79 add-on and compare the total against Pro before deciding.

Pro, EUR 249

For businesses where booking is the core of the operation, such as clinics, salons, service centers and agencies, or where you want voice on the website. It includes 5,000 messages, 200 voice minutes, five bots and API access. It also suits companies running several brands or locations from one account, since those five bots can cover several sites at once. There is more on that on the AI for hotels page.

Business, EUR 749

High volume: 15,000 messages, 1,000 voice minutes, up to 15 bots and up to 5,000 pages of knowledge. Makes sense once top-ups on Pro would push you close to that figure anyway.

Enterprise

When even Business quotas are not enough, or when there are specific requirements around data and integrations. Priced on request.

The practical order is: estimate message volume, then check whether you need booking and voice, then look at the price. If you are unsure, start with the 7 day trial and let a week of real conversations tell you which quota you need.